who we are
TUME Middle Africa Consulting is a business advisory service offering support to business professionals who want to build their brands and markets. TUME seeks to deliver global expertise, local knowledge and value; often saving clients more than they would spend on the service otherwise. The managing partners at TUME have over 60 years combined international experience in sales, marketing, leadership & governance and strategy across local and multinational companies. Engaging TUME will strengthen the client’s professional capability significantly, in a sustainable manner.
SOLUTIONS YOUR BUSINESS NEEDS
The fast moving consumer goods markets across Africa are complex and diverse. There are tremendous opportunities for those best placed to navigate this emerging market with excellence; it takes more than global experience and strong brands.
OUR VISION, OUR MISSION
Vision: More people across Africa living better because they chose our client’s outstanding brands.
Mission: To develop and deliver skills, expertise and capability in governance, strategy, sales and marketing to drive business forward for clients across Middle Africa.
This Highlight: 12.2.2018
Next Highlight: 01.03.2018
“We know there are three things that will make our site die, three things that will be the cancer of our business—counterfeit, IP, and cheating.” – Jack Ma, Alibaba
Intellectual Property Rights
The client, a multinational FMCG company found counterfeit product in the market, violating their intellectual property rights (IPRs – Trademarks, Utility Design Registration, Patent or Copyright) and presenting diverse commercial problems.
Investigate the extent of counterfeit products violating the clients IPR in the Kenya market, identify the importer, manufacturer, other sources, middlemen, retailers and other handlers of counterfeit products and act on behalf of client to work with relevant Governmental agencies to execute corrective enforcement and legal action. The clients posture is zero tolerance for counterfeit no matter the value or distribution extent.
TUME carried out activities on behalf of client in partnership with critical stakeholders (Kenya Anti-counterfeit Agency, Kenya Bureau of Standards, Kenya Police) to successfully remove counterfeit products from the market and send a clear message to counterfeiters and collaborators about client’s zero tolerance posture. The approach taken by TUME disabled the source of the counterfeit products.